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Are You Setting the Right Kind of Goals?

Goals are goals right? WRONG!


There are 2 different types of goals you can set. The most common type, the outcome goal may not be the best one for you to be setting. The less common type, known as a process goal usually has a higher rate of success and creates lasting habits and change.


Watch Dr. Rob explain how he figured out why!


Why do we set goals? Long and short term goals (if done right) can improve motivation and productivity.

Setting goals has a number of benefits like:

  • Helping you focus on what’s important
  • Giving you a sense of satisfaction when you achieve it
  • Provides motivation
  • Helps you develop strategies to achieve your goals

There are generally 2 types of goals; Outcome Goals and Process Goals.


We tend to make outcome goals, it’s the reward at the end of the tunnel and what we ultimately want. They are a great motivator to keep you going when you feel like giving up.  Some examples of outcome goals are: running 10 km, being more organized, losing 10 lbs by the summer, or increasing your business sales by 25%.


BUT making outcome goals is basically just dreaming if you aren’t certain how you’re going to achieve it!


Process goals are how you are actually going to achieve those outcome goals. They’re things you have to do. Process goals tend to be more successful because they create conditions where you’re likely to achieve your outcome goals! They reduce the big goals into small manageable chunks that you’re more likely to stick with.


Some examples of process goals are; running 3 times a week, filling out a planner with your to-do list every day, eat and drink no more than 1500 calories a day, or call 5 clients before lunch each day. All of these process goals could help you achieve the outcome goals (running 10 km, being more organized, losing 10 lbs by the summer, or increase your business sales by 25%).


Focusing on outcomes is important but it can sometimes be intimidating or discouraging if you don’t feel like you’re progressing. Process goals are like a daily or weekly milestone goal that shows your progress and actually gets you thinking about what you need to do to reach your goals!


My ‘outcome goal’ for this year is to reduce my stress. My process goal is to do 5 minutes of deep breathing and journal before bed every night. I’ve successfully done it every night since the 2nd of January. It feels like I’ve checked something important off my list every night and it’s helping me work toward my outcome goal of less stress!


What are your outcome and process goals? Let us know at your next appointment or in the comments!

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